爱力源:好设计为经营理念赋能
AIYOU:Good Design Empowers the Business Philosophy
爱力源品牌标志以油滴为设计原点,融入品牌首字母与“合作共赢、爱力同行”理念。其造型由两只紧握的手构成油滴状,核心是油滴负形,寓意同仁携手共创辉煌。通过设计塑造企业好感与价值认同,提升品牌价值。
爱力源选用石化优质燃油,还计划引入肯德基、星巴克、7 - 11至加油站,为顾客提供车与人的双重休憩补给。
独特经营方式匹配独特设计。
油站吊顶与灯光设计精致富丽,彰显高品质。好设计赋能油站经营,正是设计的终极目的与价值 。
The brand logo of AIYOU takes the oil drop as the starting point of the design, integrating the initial letter of the brand and the concept of "win-win cooperation and advancing together with AIYOU's spirit of love and strength" into the oil drop shape. It can be seen that the logo is in the shape of an oil drop composed of two tightly clasped hands, and its core is also the negative shape of the oil drop. This implies gathering all colleagues together to create brilliance jointly. Through design, it shapes the favorable impression of the enterprise and the value recognition, bringing more value.
AIYOU uses high-quality petrochemical fuel and plans to cooperate with KFC, Starbucks, and 7-Eleven, introducing them into the gas station. In this way, customers passing by can not only refuel their cars but also take a rest before continuing their journey.
AIYOU adopts a unique business model, so the design of the gas station should also match it.
The design of the ceiling shape and lighting adds a sense of magnificent refinement to the gas station, seemingly telling people that this station is a symbol of high quality. Empowering the operation of the gas station with good design is the ultimate goal and value of the design.
设计时间:2022年9月
建成时间:2022年12月
位置:中国 · 天津
设计单位:郑州特赞数字科技有限公司
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