金油国际:福鹿福禄福路
GPIC: The Lucky Deer Brings Blessings, Prosperity and a Favorable Path.
金油国际的logo由鹿与五星构成。鹿在全球文化中代表地位和生命力,在中国因与“路”“禄”谐音,寓意福鹿,象征吉祥与力量,和石油能源呼应。五星象征五湖四海,寓意团结共赢 。
logo主色调为橘黄与海蓝。橘黄代表热情与能量,海蓝象征科技与全球战略,整体简洁大气且国际化 。设计融入金块元素,契合品牌名,赋予加油站高贵气质。檐口发光金块似黄金星河。
标志以独特金块突出,油品灯箱为梅花鹿造型,蕴含“福禄油站,一路平安”之意。站房形象墙嵌入大金块,搭配星空银河图案,光彩夺目 。
该方案尽显金油国际的品牌形象与价值观,让加油站不只是加油处,更带来非凡体验。这种设计将成为金油国际的独特名片,吸引顾客与加盟者 。
The logo of GPIC is composed of a deer and five-pointed stars. The deer represents status and vitality in global culture. In Chinese culture, due to its homophony with the characters "路 (lù, meaning road)" and "禄 (lù, meaning emolument)", it is given the auspicious meaning of a "lucky deer", symbolizing good luck and strength, which echoes the energy of petroleum. The five-pointed stars symbolize the vast land across the country, implying unity and win-win cooperation.
The main colors of the logo are orange-yellow and sea blue. Orange-yellow represents enthusiasm and energy, while sea blue symbolizes technology and the company's global strategic blueprint. The overall design is simple, grand, and international.
The design incorporates gold block elements, which fit well with the brand name and endow the gas station with a noble temperament. The glowing gold blocks on the cornice are like a galaxy of gold. The logo is highlighted by a unique gold block, and the oil product light box is in the shape of a sika deer, implying "a lucky and prosperous gas station, and a safe journey all the way". A large gold block is embedded in the image wall of the station building, with a starry sky and galaxy pattern on it, which is dazzling.
This design fully demonstrates the unique brand image and values of GPIC. It makes the gas station not just a place for refueling, but also provides an extraordinary experience. Such a design for the chain gas station will become a unique business card of GPIC, attracting customers and potential franchisees.
设计时间:2023年8月
设计单位:郑州特赞数字科技有限公司
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