品牌形象设计
Brand Image Design
Create a brand visual gene pool to lay the foundation for long-term communication/
打造品牌视觉基因库，奠定长期传播基础
1. 基础视觉元素设计 / Design of Basic Visual Elements
▫️品牌标志设计
基于品牌定位提炼核心符号，以多风格创意呈现标志设计方案，确保标志在商业展示、线上宣传、产品标识等不同应用场景下，都能保持高辨识度与视觉冲击力，全方位适配品牌传播需求 。
Brand Logo Design
Extract the core symbol based on the brand positioning, and present logo design schemes with multiple styles and creativity. Ensure that the logo maintains high recognition and visual impact in different application scenarios such as commercial displays, online promotions, and product identifications, and fully adapts to the brand communication needs.
▫️品牌色彩体系
通过Pantone色卡精准定义主色、辅色及场景化渐变规则，配套色彩心理学应用指南，提升品牌情绪感染力。
Brand Color System
Accurately define the primary colors, secondary colors, and rules for scene - based color gradients through the Pantone color chart. Provide a guide for applying color psychology to enhance the brand's emotional appeal.
▫️品牌字体
系统定制专属字体或优选商用字体，建立标题字、正文字、数据展示字三级应用规范，确保跨媒介视觉一致性。
Brand Fonts
Systematically customize exclusive fonts or carefully select commercial fonts. Establish a three - level application specification for headline fonts, body fonts, and data display fonts to ensure visual consistency across different media.
2. 应用视觉系统设计 / Design of Applied Visual System
▫️空间视觉落地
将 VI 系统无缝植入加能站外观、室内导视、设备涂装等场景，确保各区域、各接触点的品牌视觉高度统一。
Spatial Visual Implementation
Seamlessly implant the VI system into scenarios such as the exterior appearance of the energy refueling station, indoor wayfinding, and equipment painting, ensuring a high degree of unity of the brand vision in all areas and at all contact points.
▫️线上平台视觉设计
适配官方网站、手机 APP、社交媒体账号等线上平台的视觉设计。统一界面风格，优化用户交互体验，从首页布局、图标设计到信息展示样式，都遵循品牌视觉规范，提升线上品牌形象，增强用户粘性。
Visual Design for Online Platforms
Carry out visual design that is adaptable to online platforms such as official websites, mobile apps, and social media accounts. Unify the interface style and optimize the user interaction experience. From the layout of the homepage, icon design to the information display style, all should follow the brand's visual specifications, so as to enhance the online brand image and increase user stickiness.
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