吉祥物设计
Mascot Design
Create a mascot image that is warm and highly memorable to narrow the distance with car owners, enhance the brand recognition and interactive stickiness of the gas station, and build a super brand symbol.
用有温度、强记忆的吉祥物形象，拉近与车主的距离，提升加油站品牌辨识度与互动粘性，打造品牌超级符号。
1. 行业化形象设计
基于加油站能源属性与服务场景，设计拟人化IP形象（如油滴精灵、闪电能量兽），融合安全提示手势、微笑服务表情等元素，打破传统工业设计冰冷感，建立亲和品牌符号。
Industry-oriented Image Design
Based on the energy attributes of gas stations and service scenarios, design anthropomorphic IP images (such as oil drop sprites, lightning energy beasts). Integrate elements like safety reminder gestures and smiling service expressions to break the coldness of traditional industrial design and establish an amiable brand symbol.
2. 功能性延展应用
将吉祥物植入禁烟标识、充电桩动画、积分兑换墙等场景，用萌趣形象软化安全警示，用互动设计延长车主停留时间，实现“品牌传播-服务引导-消费转化”三位一体价值。
Functional Extended Application
Incorporate the mascot into scenarios such as no-smoking signs, charging pile animations, and points redemption walls. Use the cute and interesting image to soften safety warnings, and adopt interactive designs to extend the stay time of car owners, realizing the trinity value of "brand communication-service guidance-consumption conversion".
3. 可持续内容运营
提供节日主题海报，主题贴纸、线上表情包等，保持品牌新鲜度。
Sustainable Content Operation
Provide festival-themed posters, themed stickers, online emoticons, etc. to maintain the freshness of the brand.
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